Advertisers are invited to take note of the following general specifications which will be used for displaying ads on the site for optimal results. They include the instructions and a following table attached. Particular adjustments may be made at the request of the advertiser:
- If the banner background colour is white and/or does not fill the entire space, please include a distinct one-pixel border of HEX Web Colour#009999, #339933, #ff6600, or any colour similar to the site’s colours.
- Creative should include a brand mark of the advertiser.
- Creative must be of quality i.e. acceptable image resolution and professional design standards.
- Estate Cloud reserves the right to remove or request amends to any creative which is deemed unsuitable for the site.
- Estate Cloud recommends a minimum of two (2) separate creatives/messages to be supplied in order to optimize clicks effectively.
- Please allow 3 days for creative lead-time, testing etc.
- Particulars are outlined in the table below:
| Billboard | Leaderboard | Mpu (Mid Page Unit) | Double Mpu |
| Dimensions (In Pixels): 970×250 | Dimensions (In Pixels): 728×90 | Dimensions (In Pixels): 300×250 | Dimensions (In Pixels): 300×600 |
| File Format & File Size: Html 80 Kb, GIF/JPG/PNG 50 Kb | File Format & File Size: Html 80 Kb, GIF/JPG/PNG 50 Kb | File Format & File Size: Html 80 Kb, GIF/JPG/PNG 50 Kb | File Format & File Size: Html 80 Kb, GIF/JPG/PNG 50 Kb |
| Animation/Video Time (Max): 15 Sec | Animation/Video Time (Max): 15 Sec | Animation/Video Time (Max): 15 Sec | Animation/Video Time (Max): 15 Sec |
| Border: Required For Ads With White Background | Border: Required For Ads With White Background | Border: Required For Ads With White Background | Border: Required For Ads With White Background |
| Sound: Optional, User Initiated | Sound: Optional, User Initiated | Sound: Optional, User Initiated | Sound: Optional, User Initiated |
| Loops: Optional, Max 3 | Loops: Optional, Max 3 | Loops: Optional, Max 3 | Loops: Optional, Max 3 |