Marriott International announced its plans to add another 40 properties and over 8,000 rooms across Africa by the end of 2023. During the Africa Hotel Investment Forum in Addis Ababa, the company also announced signed agreements to open its first property in Cape Verde and further expand its presence in Ethiopia, Kenya and Nigeria.
Marriott’s development pipeline in Africa through 2023 is estimated to drive investment of over $2 billion from property owners and is expected to generate over 12,000 new jobs in Africa.
“Africa is a land of opportunity with untapped potential and remains core to our strategy,” said Alex Kyriakidis, president and managing director, Middle East & Africa, Marriott International. “The economic growth of the region is witnessing, along with the substantial emphasis countries across the continent are placing on the travel and tourism sector, present us with immense opportunities for growth.”
The international hospitality chain’s current portfolio in Africa encompasses close to 140 properties with more than 24,000 rooms across 14 brands and 20 countries and territories.
Marriott also continues to see growth opportunities for its luxury brands and expects to double its luxury portfolio in Africa by year-end 2023, with more than ten new openings across The Ritz-Carlton, St. Regis, Luxury Collection and JW Marriott brands. The company also expects to launch W Hotels in Africa with the opening of W Tangier in Morocco by 2023.
It expects growth through 2023 to be led by eight anticipated openings and six slated openings under Protea Hotels by Marriott. Furthermore, the company is plans to introduce the Courtyard by Marriott, Residence Inn and Element Hotels brands.