Hass Consult has today unveiled niche development Riverside Square, spanning 250 apartments, offices, boutique stores, infinity pools, gyms and open-air leisure facilities, on Riverside Drive, which it selected as the emerging hub of Nairobi’s wealthy Bohemian class, the BOHOs.
“As development managers, we have led the way in financial models and market positioning in Kenya for over two decades. During that time, the real estate market has become more sophisticated, to the position, by 2019, where only carefully thought through investments with clear and under-served target markets now sell rapidly,” said Sakina Hassanali, Head of Development Consulting and Research at Hass Consult.
“In this, Riverside, which has long enjoyed a luxury status set more centrally than any other high-end district, has emerged progressively as a Bohemian hub, attracting creatives, producers, entrepreneurs and a community that works irregular hours, appreciating the importance of leisure and a connection with nature, while loving city life.”
This Bohemian character has driven the design and concept for Riverside Square, seeing it created as a cocoon of apartments and Grade A office space, all enveloped with meeting cafes, restaurants, several pools, including two infinity pools, a roof-top open-air cinema, open-air bars, and a stylish selection of built-in stores.
It has also been designed to appeal to its young, and often single, wealthy target market with state of the art design.
“Wealthy Bohemians are essentially artistic, and they want art in their living environments. Many apartments in Nairobi are produced without reference to fashion, style or artistic composition. But Riverside Square has been designed for style,” said Sakina.
“We knew that to deliver a residential and mixed-use complex that captured the Riverside ‘vibe’, we needed to bring together art, views, style and lifestyle,” she added.
Hass Consult has developed an edge through constant exposure to effective market research and experience as one of the larger real estate agencies, offering tailor-made housing product to suit clients needs.
“With multiple embassies on Riverside Drive, the area has developed as an intensively up-market, residential area, yet it has few community meeting points, shops, restaurants, or high-end smaller residences for singles and professional couples. With all of this in mind, Riverside Square has been designed to fill this distinct market gap,” said Sakina.
Hass Consult expects that the development which is already under construction, will elicit a lot of interest from potential buyers as it looks to sell out the units prior to completion, which is set to be within two years.