Fairmont Hotels and Resorts has announced a new venture to spruce up the diversity of its offerings to its guests in East Africa. The group has rounded up three of its distinctive properties in Kenya under the umbrella of a “three-stop destination” which will showcase the magic of Kenya’s history, wildlife plains and incredible nature.
Fairmont Hotels and Resorts Kenya is heralding a new era in East African luxury with the new initiative aimed at drawing guests to three of its most iconic properties by combining three resorts under one brand name.
The choice hotels under the new campaign by the hotel company includes the luxurious trio of The Norfolk in the Kenyan capital of Nairobi, Mount Kenya Safari Club near the infamous Mount Kenya and the Mara Safari Club beside the Masai Mara plains. The company believes the combination will offer unrivaled indulgence to guests who wish to experience the best Kenya has to offer.
‘Whether travelers are in Kenya for business or leisure, there is something to suit everyone at this collection of properties, and the campaign is designed to bring travelers to the three hotels, which, together, will paint an idyllic picture of Kenya’s past, present and future,’ says the company.
Guillaume Durand, Group Director Sales & Marketing, Fairmont Hotels and Resorts Kenya, said, “We successfully launched a campaign to position our Kenyan properties as a three-stop destination. Drawing on the unique characteristics, location, history and heritage of each hotel, we highlight the benefits of experiencing all our properties and locations to both leisure and business travelers for a 360-degree experience that includes the lively city, the tranquility of Mount Kenya and the call of the wild with a safari adventure in the Mara.”
Durand went on to explain that this year, this three-stop experience was enriched with art, design, gastronomy, CSR and conservation beyond Safari initiatives.
The package aims at giving guests the gainful advantage of having a diversity of experience from different aspects of the country. Each of the properties offers a different side of Kenya. The adventure begins in the Fairmont The Norfolk in Nairobi, which was featured in the film “Out of Africa”, and is located close to many of Nairobi’s most popular destinations and gourmet restaurants.
Second on the itinerary is the Fairmont Mount Kenya Safari Club, an exclusive luxury resort that boasts some natural wonders on its doorstep, namely the equator and Mount Kenya, the second highest peak in Africa.
Finally, guests will arrive at the Fairmont Mara Safari Club, an incredible marriage of luxury lodgings and thrilling adventure, located at the edge of the Masai Mara. Here, guests will be treated to safari excursions, where they can spy some of Africa’s most celebrated and elusive animals.